The market · BBAAR
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02 · The market

A market taken location by location

No “1% of a giant market.” Built bottom-up: a named beachhead, a calculated average basket, a fundable trajectory.

02
0
scenarios validated in testing
0
hospitality groups, in talks under NDA
2026
pilot installed
~18 mois
to rebuild the field corpus
The chain

Trois cercles, a single method

TAM · Europe
~700 000

Full-service establishments in Europe. The addressable base over time.

SAM · France
45 to 50 000

Establishments with revenue above €450k. The serviceable market today.

SOM · mi-2028
3 000

Locations targeted by mid-2028, i.e. ≈ 6% of the French serviceable market.

Method 01

The basket is computed per location, not per market

Five to ten equipped employees per establishment, one subscription per employee. A location's revenue reads off its floor headcount, not a sector average.

Method 02

The trajectory reads in locations, not percentages

3,000 locations at three years, location by location: each has a basket, an install cost and a date. The conversion to recurring revenue and the churn assumptions are laid out in the model, in the data room.

Method 03

Every figure has an operational counterpart

3,000 locations require a matching install cadence and sales force: that is exactly what the round funds. A target without costed means is a wish, not a plan.

Per-location values, conversion to recurring revenue and churn assumptions: detailed in the data room. Full architecture: Financial development →

The beachhead

Full-service restaurants, en France

The segment where the gesture has the most immediate value, and where the sector's crisis turns the tool into a lever for survival rather than a comfort.

Client type

The target profile

Full-service restaurants, NAF code 5610A, annual revenue above €450k. Five to ten equipped employees per location.

Avantage terrain

Why this segment first

It's the founder's home turf. The product was conceived, tested and written there. The sales cycle is short and the decision rests with one person.

Discipline

What stays out of scope

Counter service, delivery, hotels, events and foreign markets are not in the base case. They belong to expansion, not before.

The context

The sector's crisis works for us

11 %
Net margin 2023
3 %
Net margin 2024
The finding

Failures: +20 to 25%

About 8,600 in twelve months. Only a third of establishments make it past five years.

The finding

The margin absorbs nothing more

Food costs, energy, payroll: every point lost on the floor now hits the bottom line in cash.

The read

A lever, not a luxury

In this context, a tool that protects the margin stops being a comfort investment. It becomes a survival decision.

The flip side, owned

A market that fails is also a market that churns. We model it rather than ignore it.

Sector context: Observatoire Fiducial, Altares (2024). Dated sources and detailed references in the data room.

Pourquoi maintenant

Trois courbes converge

Ten years ago, this product was impossible. In five years, it will be obvious. The first to assemble the field corpus becomes the standard.

The market

The sector under strain

Margins collapse, labor is scarce, training is costly. The need has become urgent.

The technology

AI fits in a box

Embedded, cloud-free intelligence has become viable. Real time on the floor is finally possible.

The company

The rejection of surveillance

Data that never leaves the walls is no longer a technical constraint. It's a selling point.

Continue
Next · 03

The competition

What exists, and why nothing covers the floor.

Back · 01

The product

The device, the gesture, adoption, the standards.

The market, in numbers

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