The field of possibilities · BBAAR
BBAAR. Dossier · 06 ← The dossierFR Invest
06 · The field of possibilities

The same brick, from one trade to the next

One thing to make work: the right information at the right moment, in the ear of the person doing the job. This brick doesn't change nature when it changes trade. Only the vocabulary changes.

What follows is a trajectory, not a simultaneous battle plan. Each horizon opens only once the previous one is proven: an investor is right to be wary of a company attacking six markets before winning one.

06
0
scenarios validated in testing
0
hospitality groups, in talks under NDA
2026
pilot installed
~18 mois
to rebuild the field corpus
Horizon 1 · The core Restaurants · France · funded by the round

Full-service restaurants

Beachhead
Service en sallePrise de commandePremiumizationRush management

The move: the allergy flagged before the crisis, the regular recognized, the dessert never forgotten.

Bar & mixologie

Core
Recettes cocktailsCadence de rushUpsell spiritueuxSeasonal menu

The move: the whole menu mastered from the first night.

Cuisine & brigade

Core
Coordination passeFiches techniquesPlating paceAllergens

The move: the brigade synchronized, the new hire guided step by step.

Groupes multisite

Core
Standard de serviceRemote oversightConsistent trainingOuverture de site

The move: the same standard at every location, without depending on one person.

Horizon 2 · The extension CHR complet · Europe · environ 3 ans

Hotels

Expansion
Front desk & conciergeHousekeepingRoom serviceSpa & wellness

The move: the guest recognized from arrival to departure, every team aligned on their stay.

Events

Expansion
Banquets & traiteurShow control & coordinationAccueil VIPStaff volant

The move: hundreds of people coordinated, the right cue to the right station.

Horizon 3 · The verticals Vision · outside the funded model

Retail premium

Vision
Perfumery & beautyHorlogerie-joaillerieMode & maroquinerieClienteling luxe

The move: an advisor who knows everything about the product and the client. The right scent pairing, the loyal customer recognized the moment they walk in. The sale augmented, never the seller replaced.

Security

Vision
Agents terrainTeam coordinationEvent safetyAccess control

The move: the right cue to the right agent, hands free, without taking eyes off the field. The trade already works with an earpiece: the object is a given, only the intelligence changes.

Transport & logistique

Vision
Exploitation & quaiLast mileMaintenance terrainCoordination de flotte

The move: the operator guided by voice, hands free, the picking error caught before it costs a whole truck.

Formation

Fil rouge
On the jobTime-to-productivityBrand academyPassing on the craft

The move: every service becomes training. The one cross-cutting use: it exists from horizon 1 and never leaves the product.

Étoile polaire

Everywhere a person decides sous pression, BBAAR a sa place.

Why it transfers

Trois conditions, the same everywhere

A trade qualifies for BBAAR if it checks these three boxes. It's our selection grid, not a wish list.

Condition 01

Hands are full

The operator can't look at a screen. Voice is the only channel available without interrupting the task.

Condition 02

The decision is immediate

Information has value only the second it arrives. A report the next day recovers nothing.

Condition 03

The know-how is rare

It lives in a few heads, transfers poorly, and leaves when the person leaves.

Continue
Next · 07

The team

Who builds, who sells, who recruits.

See also · 05

The round & roadmap

Tranches, jalons, horizons.

Ouvrir the field

Get in touch